Digital Marketing

The 4 Shock Digital Marketing Strategies of 2023


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I'm glad to have you back for this article on the digital marketing trends to follow in 2023.

If you are an auto-entrepreneur or a small business owner, you certainly know how important it is to keep up with the latest trends to stay competitive in the market. As digital marketing is constantly evolving, it is crucial to know what strategies to adopt to effectively promote your business online.

In this article, I will present you the digital marketing trends to follow in 2023.

Trend 1: Influence marketing

Influence marketing is a strategy increasingly used by companies to promote their products or services. In 2023, it will be even more important to focus on this trend because of the impact it can have on the target audience. Influence marketing is about working with influencers who have an engaged audience on social networks. These influencers can help businesses:

Many brands have already started using this strategy successfully. For example, cosmetics brand Sephora has collaborated with several beauty influencers to promote its product line on social media. By working with influencers, Sephora was able to reach a wider audience and increase its online visibility.

PayFacile can help entrepreneurs use influence marketing by providing a secure payment platform for transactions with influencers. By using PayFacile, entrepreneurs can easily make payments and track transactions with influencers, allowing them to focus their time and energy on creating content and promoting their business.

If you're considering influence marketing in 2023, consider using PayFacile to facilitate payments and transactions with your influencer partners. This will save you time and energy while reaping the benefits of this powerful strategy.

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Trend 2: Video marketing

Today, consumers tend to prefer videos to discover products and services. In 2023, this trend will continue to grow, as videos offer a more immersive experience than any other content type.

This is because videos make it easier to:

  • convey an emotion,
  • tell a story
  • or demonstrate how a product works.

There are several types of videos that entrepreneurs can use to boost their business, such as presentation videos, customer testimonials, tutorials or even live videos.

  • Showcase videos allow you to present your business and products in a professional way,
  • while customer testimonials give more credibility to the offered products or services.
  • Tutorials can help customers better understand how to use the products or services,
  • while live videos can create a stronger bond with its community.

At PayFacile, we understand the importance of video marketing to boost a business.

  • That's why we offer an intuitive and easy-to-use Page Builder to create engaging sales pages for products or services.
  • PayFacile users can also integrate videos on their website in a few clicks, thanks to our user-friendly interface.
  • We also have a support service to help users create their offers, payment pages and even a professional website.

In conclusion, video marketing is going to be a big trend in 2023, and entrepreneurs should seize this opportunity to boost their business. At PayFacile, we are here to help entrepreneurs create offers and payment pages to promote their products or services and easily integrate them on their website.

Trend 3: Marketing automation

Marketing automation is a growing trend in 2023. It allows you to manage repetitive marketing tasks in an automated way, such as:

  • sending emails,
  • managing advertising campaigns
  • or analyzing data.

This automation saves valuable time and allows you to focus on higher value-added tasks, such as:

Many companies have already successfully adopted this practice. For example, an e-commerce company can automate its email campaigns to send personalized messages to its customers based on their purchase history or their behavior on the site.

PayFacile can help entrepreneurs automate their marketing processes by offering integrations with marketing automation tools, like Zapier. With these integrations, entrepreneurs can automate:

  • online payments,
  • invoice sending
  • and order tracking

so they can focus on what matters most: growing their business.

Trend 4: Conversational marketing

Conversational marketing is a trend that has emerged in recent years and will become even more important in 2023. This approach involves establishing a personalized dialogue with prospects and customers, using tools such as:

  • chatbots,
  • instant messaging
  • and social networks.

Conversational marketing is very important in 2023 because it allows companies to differentiate themselves from the competition by offering a unique and personalized customer experience. In addition, with the increase in smartphone usage, consumers are becoming more accustomed to communicating via messages, making conversational marketing even more relevant.

To illustrate the importance of conversational marketing, let's take the example of home delivery company Deliveroo. It uses instant messaging to communicate with its customers and provide them with information about their order in real time. This personalized and fast approach allows the company to build customer loyalty by providing a pleasant shopping experience. You can also use this opportunity to ask your customers for their opinions on your products and services and how you can improve them.

As an entrepreneur, it is therefore important to use conversational marketing tools to stay competitive in 2023.

Chatbots can automatically answer frequently asked questions from customers, freeing up time for more complex tasks and providing a quality customer experience.

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In conclusion, digital marketing is more important than ever in 2023 for online entrepreneurs. With rapidly changing technology and consumer habits, keeping up with digital marketing trends is crucial to staying competitive.

We explored four digital marketing trends to follow in 2023:

  • influencer marketing,
  • video marketing,
  • marketing automation
  • and conversational marketing.

PayFacile is a great tool to help entrepreneurs implement these trends in an efficient and cost-effective manner. With features like:

  • online payment management,
  • landing page creation
  • and email marketing automation,

PayFacile allows entrepreneurs to focus on creating quality content and running their business rather than administrative tasks. So I encourage you to use PayFacile's tools and tips to boost your online business.

By following digital marketing trends, you can:

Feel free to try these trends and see how they can benefit your business.