When it comes to developing a subscription business model, your existing customers are the best place to start.
Chances are, they already know and trust your brand, so they're more likely to become subscribers.
A successful subscription commerce implies that you take the time to research your target audience in order to gain an understanding of their needs and wants. Utilize this information to establish a pricing strategy for your subscription or membership plans that is tailored to the needs of your customers.
Consider offering multiple subscription/membership tiers that give customers access to different levels of services or products. This will allow customers to choose the subscription that best suits their needs and budget.