Tools & Tips

Improve your natural referencing with good SEO practices


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Are you a self-employed individual or a small business owner looking to improve your online visibility? You've come to the right place! In this article, I'll present you with the best SEO practices to implement in order to improve your natural search engine rankings.

Being well-positioned on the search engine results pages (SERPs) of Google and other search engines is crucial to:

  • increase your visibility,
  • attract visitors to your website,
  • and ultimately increase your sales or brand recognition.

Follow our advice and discover the tips that will help you optimize your SEO and gain visibility on the web.


If you own a website, you've probably already tried to figure out how to improve your ranking on the search engine results pages. Personally, I am often faced with this challenge for my various online projects.

This is where natural search engine optimization comes into play. Indeed, natural SEO is a set of techniques that allow you to position your website optimally on the search engine results pages. In this article, I'll present you with the best SEO practices that I use to improve my natural search engine rankings and thus boost the visibility of my websites.

I'll start by explaining what natural search engine optimization is and why it's important for businesses that want to be visible on the web. Then, I'll present you with the best SEO practices to follow in order to improve your ranking on the search engine results pages. These practices are simple to implement and can make a real difference for your website.

Natural search engine optimization is crucial to increase the visibility of your website on the web. Indeed, Google is the most widely used search engine in the world, with billions of queries made every day. Being well-positioned on the Google search engine results pages is therefore essential to attract visitors to your website, generate qualified traffic, and ultimately increase your sales or brand recognition.

By working on your natural search engine optimization, you can:

  • improve the quality and relevance of your website,
  • stand out from your competitors
  • and attract more qualified visitors to your site.

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What is natural search engine optimization?

Natural search engine optimization, also known as SEO (Search Engine Optimization), is the set of techniques aimed at improving the ranking of a website on search engines such as Google, Bing, or Yahoo!. In other words, it's a way to ensure that your website appears at the top of search results when users search using keywords related to your business.

To understand how natural search engine optimization works, it's important to understand how search engines work. They use algorithms to sort and rank web pages based on their relevance to a given query. Algorithms take into account several criteria, such as:

  • the quality of the content,
  • the structure of the site,
  • incoming links,
  • loading speed, etc.

The role of algorithms is crucial in natural search engine optimization. Indeed, they are constantly updated to offer more relevant search results and meet user expectations. That's why it's important to follow the best practices in SEO to ensure a good ranking of your website on search engines.

SEO best practices to improve your natural referencing

In this article, I will present good SEO practices to follow in order to improve your natural referencing. If you want your website to be visible on search engines, you must follow these rules and techniques.

Keyword selection

The choice of keywords is crucial for good natural referencing. You should opt for relevant keywords that correspond to your activity and target audience. It is important to conduct thorough keyword research to determine the most used keywords in your field of activity.

Content optimization

It is important to produce quality content that meets the expectations of users. The content must be relevant, unique, and regularly updated. It is also important to optimize the structure of the content with a hierarchy of titles and subtitles to facilitate reading and understanding.


Netlinking or obtaining external links is an important criterion for improving the natural referencing of your website. It is important to have links from quality and relevant sites that point to your site.

Use of social networks

Social networks have become an important channel for generating traffic to your website. It is important to be present on the social networks most used by your target audience and to regularly publish attractive content for your subscribers.

Analysis of competition

It is important to analyze the competition to know how to position yourself on search engines. It is possible to use tools to analyze the strategies of competitors and find opportunities to improve your own strategy.

By following these SEO best practices, you can significantly improve your natural referencing and boost your visibility on search engines.

Mistakes to avoid to improve your natural referencing

In the next section, I will discuss the practices to avoid when it comes to natural referencing. Although SEO techniques can improve the visibility of a website on search engines, some methods can cause more harm than good.

Keyword stuffing

Firstly, keyword stuffing involves excessively repeating keywords in the content of a web page. This practice is penalized by search engines because it harms the quality of the content offered to users.

Content duplication

Secondly, content duplication involves copying and pasting existing content from other web pages to fill your own site. This practice is also penalized because it harms the user experience by offering unoriginal and irrelevant content.


Cloaking is a practice that involves offering different content to search engines and users. This technique is often used to hide links or keywords and is therefore penalized by search engines.

Non-relevant or poor quality links

Non-relevant or poor quality links, such as links from spammy sites, can also penalize natural referencing.

Links purchasing

Finally, buying links involves purchasing links to increase the number of backlinks pointing to a website. This practice is also penalized because it harms the authenticity and relevance of the links.

In summary, it is important to prioritize ethical and quality SEO techniques to improve your natural referencing and avoid practices that can cause penalties from search engines.

Essential Tools for Optimizing Your SEO

In this section, I will present you with the essential tools for improving your SEO.

Google Analytics

First of all, there is Google Analytics, which will allow you to analyze your website traffic. You can see:

  • the number of visitors,
  • where they come from
  • and the time spent on your site.

Google Search Console

Next, there is Google Search Console, a tool that will help you monitor and improve the presence of your site in Google search results.

You can also find information about:

  • the links pointing to your site,
  • crawl errors
  • and the keywords used by users to find your site.

Google My Business

Google My Business is also a very useful tool for local businesses as it allows them to manage their online presence and appear on Google Maps.


Finally, SEMrush is a paid but comprehensive tool that will allow you to:

  • monitor your competition,
  • analyze the keywords used by your competitors,
  • track the evolution of your positioning in search results,
  • find new keyword opportunities to exploit.


PayFacile is an all-in-one e-commerce solution. It provides its users with all the essential tools to sell online. The natural referencing of your payment pages is not left out.

Indeed, in the PayFacile's product creation tool:

  • the H1 tag is automatically added as title of the product,
  • the H2 tags, on the other hand, can be added manually via the text editor integrated in the platform.

This allows to structure the content of the product and to improve its natural referencing on search engines.

By using these tools, you can effectively monitor and improve your SEO.

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I am pleased to have presented to you the best SEO practices for improving your natural referencing. To recap, we have seen the importance of:

  • choosing the right keywords,
  • optimizing your website and its content,
  • obtaining quality backlinks,
  • analyzing the competition.

We have also discussed practices to avoid, such as:

  • keyword stuffing,
  • content duplication,
  • buying links, ...

Optimizing your SEO is a key element of any online marketing strategy. Indeed, good SEO can help you:

  • increase your online visibility,
  • attract more visitors to your website
  • increase your conversion rate.

That is why it is important to take into account the best SEO practices to improve your natural referencing.

Finally, I invite you to put into practice the advice I have given you. You can start by using tools such as:

  • Google Analytics,
  • Google Search Console,
  • Google My Business
  • and SEMrush

to monitor and improve your SEO.

With PayFacile, you can create an SEO-optimized website using features such as :

  • URL customization,
  • meta tag creation
  • and content structuring

to improve your site's visibility and ranking on search engines.

Do not hesitate to experiment with different strategies and to track your results to find what works best for your business.