PayFacile vs Kajabi: Which Platform for European Subscriptions?

Kajabi is a premium US-centric platform for course creators. PayFacile is built for European subscription businesses - SEPA, automatic VAT, and 5x cheaper.

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Built for Different Businesses

PayFacile
Kajabi
Concept
All-in-one platform to sell subscriptions & memberships
Premium course platform with email, funnels, community
Pricing
€24–48/mo + 1–0.5% tx fees
$143–399/mo, all-inclusive
Website builder
Included (visual, custom domain)
Included (premium)
Payment methods
Stripe + GoCardless + Braintree
Stripe + PayPal + Kajabi Payments
SEPA direct debit
Yes, via GoCardless
No
VAT compliance
Automatic (invoices, dunning, VAT for 180+ countries)
Manual workarounds for 20+ EU countries
Invoicing
Automatic invoices + dunning
Basic (via Stripe or third-party)
Email marketing
Built-in workflows + templates
Professional email tool + automation
Courses & content gating
Included
Industry-leading (video hosting, drip-feed, quizzes)
Community features
Not included
Built-in (forums, groups)
Funnels & sales pages
Basic
Professional (industry-leading)
Target
European entrepreneurs, SMEs, associations
US-centric course creators, coaches, experts

PayFacile costs 5× less. Here’s why that matters.

Kajabi starts at $143/mo — roughly €133/mo. That's 5–6× more than PayFacile's €24/mo Business plan. Both include their website builders and automation. But the differences matter, especially if you're in Europe, if you handle VAT, or if you're bootstrapped.

Kajabi
PayFacile
Platform fee
$143/mo (~€133)
€24/mo
Transaction fees
Included in flat fee
1% (Business)
Invoicing
Extra (via Stripe or third-party)
Included
VAT / compliance
Manual workarounds
Automatic
Email marketing
Included
Included
Customer portal
Limited
Included (Portal)
SEPA direct debit
Not available
Included (GoCardless)
Total
~€133 + extras
€24 + ~€20 tx fees = €44/mo

Kajabi's pricing assumes you're in the US and willing to pay a premium for course-building expertise. PayFacile assumes you're bootstrapped, European, and want simplicity.

Built for European subscription businesses.

SEPA Direct Debit

Accept bank transfers directly via GoCardless — the most popular payment method in France, Germany, Spain, Italy. Kajabi doesn't support this. For European businesses, this is essential.

Automatic VAT & Invoicing

Handle VAT across 180+ countries automatically. Invoices, retries (dunning), compliance. Kajabi requires manual setup for 20+ EU countries — each with different VAT rules. You'll spend hours on spreadsheets.

67% Cheaper

€24–48/mo vs $143–399/mo. If you're bootstrapped, that difference is 12 months of tools for the price of 3 with Kajabi.

Customer Portal

Customers manage their own subscription, invoices, and payment method. Kajabi offers limited member profiles but no dedicated customer portal.

Transaction Fee Transparency

1% (Business) or 0.5% (Enterprise). Kajabi's transaction fees are buried in their flat rate — and you don't actually know what they are.

Built for Subscriptions, Not Courses

If you're selling recurring memberships (associations, coaching, fitness), PayFacile is simpler. Kajabi overengineers for courses — you pay for features you won't use.

Kajabi excels at one thing: courses

If you're building a premium online course with video lessons, drip-feed content, quizzes, and student progress tracking — Kajabi is industry-leading. Their course builder is excellent. Their community features (forums, groups) are built-in. Their sales funnels are professional.

But if you're selling memberships, subscriptions, or recurring services — you're paying for course features you don't need. Kajabi doesn't make sense if you're in Europe (VAT and SEPA are manual), if you're bootstrapped (pricing is 5× higher), or if you need automatic invoicing and compliance. PayFacile strips away the complexity and focuses on what matters: recurring revenue, European compliance, and simplicity.

Frequently asked questions

Yes. PayFacile includes gated content (articles, files, video embeds, course modules). If you need advanced video hosting, drip-feed, or quizzes, Kajabi is better. But for most subscription-based learning (membership + resources), PayFacile is sufficient and 5× cheaper.

Kajabi works globally, but VAT and SEPA aren't automated. You'll need manual workarounds for EU compliance — spreadsheets, third-party tools, or accounting help. This is a real pain point for European sellers.

Yes. Your customer data and subscription information can be exported. Contact us for assisted migration support.

Yes — built-in workflows and email templates. No Zapier, no extra tools. Kajabi's email tool is more advanced (segmentation, A/B testing), but PayFacile's is sufficient for most subscription businesses.

PayFacile focuses on one problem: recurring revenue for non-technical entrepreneurs. We don't build premium course features, advanced funnels, or US-only compliance. That focus allows us to charge €24–48/mo instead of $143–399/mo.

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