SEPA Direct Debit
Accept bank transfers directly via GoCardless, the most popular payment method in France, Germany, Spain, Italy. Kajabi doesn't support this. For European businesses, this is essential.
Comparison
PayFacile vs Kajabi: Which Platform for European Subscriptions?
Kajabi is a premium US-centric platform for course creators. PayFacile is built for European subscription businesses - SEPA, automatic VAT, and 5x cheaper.
No credit card. No lock-in. Cancel anytime.
Side by side
Built for Different Businesses
PayFacile
Kajabi
Concept
All-in-one platform to sell subscriptions & memberships
Premium course platform with email, funnels, community
Pricing
€24 to €48/mo + 1 to 0.5% tx fees
$143 to $399/mo, all-inclusive
Website builder
Included (visual, custom domain)
Included (premium)
Payment methods
Stripe + GoCardless + Braintree
Stripe + PayPal + Kajabi Payments
SEPA direct debit
Yes, via GoCardless
No
VAT compliance
Automatic (invoices, dunning, VAT for 180+ countries)
Manual workarounds for 20+ EU countries
Invoicing
Automatic invoices + dunning
Basic (via Stripe or third-party)
Email marketing
Built-in workflows + templates
Professional email tool + automation
Courses & content gating
Included
Industry-leading (video hosting, drip-feed, quizzes)
Community features
Not included
Built-in (forums, groups)
Funnels & sales pages
Basic
Professional (industry-leading)
Target
European entrepreneurs, SMEs, associations
US-centric course creators, coaches, experts
The real cost
PayFacile costs 5× less. Here’s why that matters.
Kajabi starts at $143/mo, roughly €133/mo. That's 5 to 6× more than PayFacile's €24/mo Business plan. Both include their website builders and automation. But the differences matter, especially if you're in Europe, if you handle VAT, or if you're bootstrapped.
Kajabi
PayFacile
Platform fee
$143/mo (~€133)
€24/mo
Transaction fees
Included in flat fee
1% (Business)
Invoicing
Extra (via Stripe or third-party)
Included
VAT / compliance
Manual workarounds
Automatic
Email marketing
Included
Included
Customer portal
Limited
Included (Portal)
SEPA direct debit
Not available
Included (GoCardless)
Total
~€133 + extras
€24 + ~€20 tx fees = €44/mo
Kajabi's pricing assumes you're in the US and willing to pay a premium for course-building expertise. PayFacile assumes you're bootstrapped, European, and want simplicity.
Why PayFacile
Built for European subscription businesses.
Automatic VAT & Invoicing
Handle VAT across 180+ countries automatically. Invoices, retries (dunning), compliance. Kajabi requires manual setup for 20+ EU countries: each with different VAT rules. You'll spend hours on spreadsheets.
67% Cheaper
€24 to €48/mo vs $143 to $399/mo. If you're bootstrapped, that difference is 12 months of tools for the price of 3 with Kajabi.
Customer Portal
Customers manage their own subscription, invoices, and payment method. Kajabi offers limited member profiles but no dedicated customer portal.
Transaction Fee Transparency
1% (Business) or 0.5% (Enterprise). Kajabi's transaction fees are buried in their flat rate, and you don't actually know what they are.
Built for Subscriptions, Not Courses
If you're selling recurring memberships (associations, coaching, fitness), PayFacile is simpler. Kajabi overengineers for courses: you pay for features you won't use.
Who it's for
Kajabi excels at one thing: courses
If you're building a premium online course with video lessons, drip-feed content, quizzes, and student progress tracking, Kajabi is industry-leading. Their course builder is excellent. Their community features (forums, groups) are built-in. Their sales funnels are professional.
But if you're selling memberships, subscriptions, or recurring services, you're paying for course features you don't need. Kajabi doesn't make sense if you're in Europe (VAT and SEPA are manual), if you're bootstrapped (pricing is 5× higher), or if you need automatic invoicing and compliance. PayFacile strips away the complexity and focuses on what matters: recurring revenue, European compliance, and simplicity.
Got questions
Frequently asked questions
Yes. PayFacile includes gated content (articles, files, video embeds, course modules). If you need advanced video hosting, drip-feed, or quizzes, Kajabi is better. But for most subscription-based learning (membership + resources), PayFacile is sufficient and 5× cheaper.
Kajabi works globally, but VAT and SEPA aren't automated. You'll need manual workarounds for EU compliance: spreadsheets, third-party tools, or accounting help. This is a real pain point for European sellers.
Yes. Your customer data and subscription information can be exported. Contact us for assisted migration support.
Yes: built-in workflows and email templates. No Zapier, no extra tools. Kajabi's email tool is more advanced (segmentation, A/B testing), but PayFacile's is sufficient for most subscription businesses.
PayFacile focuses on one problem: recurring revenue for non-technical entrepreneurs. We don't build premium course features, advanced funnels, or US-only compliance. That focus allows us to charge €24 to €48/mo instead of $143 to $399/mo.
Sell subscriptions, simply.
No setup fees. No long contracts. Cancel anytime.
No credit card. No lock-in. Cancel anytime.
Grow your business online with a website, an online store and/or a membership platform!7 reasons to use PayFacile
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