Google Tag Manager

Last updated March 26, 20263 min read

Integrate Google Tag Manager with your PayFacile store: marketing tag container, Facebook Pixel, custom events, remarketing.

What is Google Tag Manager?

Google Tag Manager (GTM) is a container that centralizes all your marketing tags (tracking scripts) in one place. Instead of manually adding each tag to your site, you manage them from the GTM interface.

With GTM, you can add, modify, and remove tags without touching your store’s code: Facebook Pixel, Google Ads, Hotjar, Matomo, TikTok Pixel, etc.

Connect GTM to PayFacile

From your PayFacile dashboard, go to Settings → Integration → Google Tag Manager. Enter your Container ID (format GTM-XXXXXXX) and save.

PayFacile automatically loads the GTM container on all your store pages.

Use cases

GTM lets you quickly deploy:

  • Facebook Pixel — for conversion tracking and Facebook/Instagram remarketing.
  • Google Ads — for ad conversion tracking and remarketing.
  • Custom events — to track specific actions (clicks, scroll, form submissions).
  • Other tools — Hotjar, Matomo, TikTok Pixel, Pinterest Tag, etc.

Configure a tag in GTM

In GTM:

  1. Create a new Tag (e.g., Facebook Pixel).
  2. Add a Trigger (e.g., all pages, or only the order confirmation page).
  3. Publish your container.

The tag will be active on your PayFacile store as soon as it is published.

FAQ

Can I use GTM and GA4 at the same time?
Yes. You can manage your GA4 tag directly through GTM. In that case, only enter the GTM ID in PayFacile and configure the GA4 tag within the GTM interface.
Does GTM work with a custom domain?
Yes. The GTM container works regardless of your store’s domain (default PayFacile domain or custom domain).
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