Email variables reference

Variables are dynamic placeholders that you insert into your email templates. They are automatically replaced with real data for each customer and order at send time. For example, {{customer_name}} will be replaced with the customer’s full name.

• {{customer_name}}: customer’s full name
• {{customer_first_name}}: customer’s first name
• {{customer_last_name}}: customer’s last name
• {{customer_email}}: customer’s email address
• {{portal_link}}: link to access the customer portal

• {{product_name}}: purchased product name
• {{order_reference}}: order reference number
• {{amount}}: transaction amount
• {{currency}}: payment currency
• {{order_date}}: order date

• {{invoice_link}}: link to download the invoice
• {{invoice_number}}: invoice number
• {{next_billing_date}}: next billing date (subscriptions)

• {{vendor_name}}: your store name
• {{vendor_email}}: your contact email address

These variables are available in all templates. The editor displays the list of compatible variables for each email type to help you insert them in the right place.